By DAVE GOLDMAN
Phil Hronec has passed a time marker: It' has been
40 months since he became the general manager for Eugene
and Laura Melnyk's Ocala breeding and farm operation.
The Melnyk's Winding Oaks Farm has a storied past. It
was initially developed in the 1960's by John Nerud for
the McKnight family, who named it Tartan Farms. When the
McKnight family divested in the late l980's, Harry T.
Mangurian Jr. bought most of the acreage and renamed it
Mockingbird Farm.
The Melnyks bought the 1,000-acre property in the
spring of 2002 for just under $15 million. It was one of
the last horse farms on Florida State Road 200. In the
beginning, all the farms in the Ocala area were located
on one side or the other of State Road 200. Now only
Winding Oaks Farm remains.
"We're a green oasis in the middle of rapid
development," said Hronec. "The track viewing stand
faces 80th Avenue, and it seems every time I look in
that direction, I see new roofs or scaffolding
indicating more construction is coming."
Hronec, whose bona fides include being general
manager for the late John Franks Ocala breeding and
training property, oversees an operation that by current
count numbers 547 horses of all ages. There are 165 in
the broodmare band and the rest are foals, yearlings, or
assorted horses. It takes 92 employees to operate
Winding Oaks Farm and farm expenses run into the
millions annually.
Whereas its predecessor Mockingbird Farm stood four
or more stallions at a time, Hronec said that Winding
Oaks's business plan is not geared to such numbers.
"It takes a team to properly market a stallion," he
said, "and it takes a lot of money as well."
Nevertheless, Graeme Hall, a multiple Grade 2
stakes-winning son of Dehere, stands at Winding Oaks
Farm for $7,500 and his first yearlings are going to
market.
Hronec candidly admits that marketing Graeme Hall was
not a slam dunk. The numbers tell the story. The
stallion's first book closed at 58, and 42 of those were
supplied by the farm. The second year, the farm supplied
22 of the 48 booked.
"I needed a different approach to promoting this
horse, but I had neither the time nor the personnel to
do this properly," Hronec said.
His solution was to hire a marketing agency that
specializes in stallions. He picked Ocala based Briggs
& Cromartie to build Graeme Hall's book, especially
as the stallion was entering his third season,
traditionally a slow time in the booking cycle of
stallions.
"They sure got the job done," said Hronec. "We bred
40 of our own mares and got 68 outsiders. Graeme got the
job done, too. Last count, 101 of the 108 were in foal."
There are 17 yearlings by Graeme Hall consigned to
the Ocala Breeders' Sales annual yearling auction, which
gets underway Monday, Aug. 21. And 12 of those were bred
at Winding Oaks Farm. When asked what the criteria is
for determining who gets chosen to be sold and who does
not, Hronec said that he and the Melnyks had worked out
a business plan. All the farm yearlings are initially
appraised in terms of pedigree and market worth. There
are four classes, A through D. The horses are then
evaluated for overall appearance, conformation, and
athleticism. Some A-class pedigree horses are dropped,
while some C or D class pedigrees are moved to a higher
class. Depending upon the numbers needed to keep the
stable resupplied, a random selection is made from each
group and these are the ones who go to the sales.
Hronec has supreme confidence that the Graeme Hall
yearlings will be well received at the coming sales. "I
know my mares and I know the stallions that they were
bred to in the past, and I know what their foals by
these other stallions look like," he said. "Graeme Hall
moves his mares up."
Five million dollars is an approximate number, but
that's what Hronec says it takes annually to operate the
Melnyk racing and breeding operation. Hronec wants to
limit the population on the farm to no more than 500
horses at a time. The modus operandi will be to send
mares from the farm to be bred elsewhere and foal in
various states, breed them back, and return the mares or
their weanlings to home base.
When asked if the farm's business plan called for
adding stallions to the business mix, Hronec expressed
no great enthusiasm to remake the farm into a stallion
station.
"Let's put it this way," he said, "Graeme Hall and
any other stallions retired from the racing stable are
going to stand where they can be most valuable to the
business."
The Thoroughbred business, he says, is not a one-way
street. You can't keep investing millions without
getting something back.
"The yearlings we're selling next week with the OBS
will generate operational income and put our homebreds
into good hands," he said. "Ideally, it will be a win
for us and a win for the buyers." |